[{"data":1,"prerenderedAt":65},["ShallowReactive",2],{"portfolio-ps-mortgage-lending":3},{"id":4,"title":5,"author":6,"body":7,"bucket":6,"bucketLabel":6,"category":47,"challenge":6,"client":5,"date":6,"demo":48,"desc":49,"description":50,"excerpt":6,"extension":51,"faqs":6,"featured":48,"heroFeatured":48,"image":52,"keywords":6,"liveUrl":53,"meta":54,"metric":55,"milestones":6,"navigation":56,"order":57,"path":58,"proofQuote":6,"readTime":6,"scope":59,"seo":60,"seoTitle":6,"service":48,"solution":6,"spotlight":6,"stem":61,"tech":62,"timeline":6,"updated":6,"year":63,"__hash__":64},"content\u002Fportfolio\u002Fps-mortgage-lending.md","PS Mortgage Lending",null,{"type":8,"value":9,"toc":40},"minimark",[10,18,23,26,30,33,37],[11,12,13,14,17],"p",{},"AZL Marketing designed and built the website for ",[15,16,5],"strong",{},", a mortgage lending and home financing company.",[19,20,22],"h2",{"id":21},"the-brief","The brief",[11,24,25],{},"A mortgage is one of the biggest decisions most people ever make, and the questions can feel overwhelming. The site needed to replace that uncertainty with confidence, explaining the lending process in plain language and making it simple for borrowers to take the first step.",[19,27,29],{"id":28},"our-approach","Our approach",[11,31,32],{},"We designed around trust and clarity. Clean sections walk visitors through loan options and what to expect, turning common questions into helpful answers instead of roadblocks. Clear, friendly calls to action invite borrowers to start an application or get in touch right when their interest is highest, so curiosity converts into qualified leads.",[19,34,36],{"id":35},"the-result","The result",[11,38,39],{},"A polished, conversion-minded website that positions PS Mortgage Lending as a knowledgeable, approachable guide. Borrowers get the information they need, feel reassured, and have an easy path to reach out, which is exactly how a lending site should turn visitors into clients.",{"title":41,"searchDepth":42,"depth":42,"links":43},"",2,[44,45,46],{"id":21,"depth":42,"text":22},{"id":28,"depth":42,"text":29},{"id":35,"depth":42,"text":36},"Web Design",false,"A trustworthy, conversion-minded website for a mortgage lending and home-financing company. Built to educate borrowers and turn everyday questions into qualified leads.","Website design and development for PS Mortgage Lending, a mortgage lending and home financing company.","md","\u002Fportfolio\u002Flive\u002Fportfolio-ps.webp","https:\u002F\u002Fpsmortgagelending.com\u002F",{},"Web Design & Build",true,6,"\u002Fportfolio\u002Fps-mortgage-lending","Web Design • Development",{"title":5,"description":50},"portfolio\u002Fps-mortgage-lending","WordPress","2023","FxrDeXhr490d93S3K1DlpshukNLedaboW2zpMer2Q7k",1788194082513]